Well it's simple. When you're on the first date, the LAST thing you want to do is to bring her an expensive gift. When you do this, you're basically showing that you already have feelings for her and desperately want her to like you.

If you bring a present on the date, you're complicating things. Before a woman has decided if she's interested in you, you're bombarding her with gifts and expressing your feelings. The end result is you'll make her feel uncomfortable because she doesn't know how she feels about you.

Instead of getting her a gift, look at the date the same way she does. Use this time to qualify HER. Find out if she's worth dating. Even if she's a good looking girl, you should work hard to find out if there is an emotional connection.

Just remember that dating comes down developing mutual attraction between you and a woman. If you concentrate on building attraction and chemistry instead of trying to impress her, you'll dramatically increase your chances of having a great first date.